Profit Mastery · Free for owners

Master yournumbers.

Simple, honest tools for small business owners. Know your numbers, command your cash, and scale with confidence, a few minutes at a time.

40+ years field-tested 250,000+ owners trained 22,000+ read The Profit Move Used by SBDCs in every U.S. state
How it works

Three steps to a business you can steer

Colin's planning system, now interactive. Work the series in order, or jump to any step. Each one is free and takes a few minutes.

1

Explain your business

Write the one-page overview your banker, team, and buyers wish you had.

2

Diagnose your numbers

Get a straight red / yellow / green read on the numbers that decide survival.

3

Plan what's next

Turn your story and your numbers into a realistic plan for what's ahead.

The Planning Series

Start here: the 3-part journey

The guided path most owners never take. Free, in order, or start with the quick Health Check.

Part 1 · Free~15 min

Explain Your Business

Build the one-page overview your banker, team, and buyers wish you had.

Start free
Part 2 · Free3 min

Diagnose Your Numbers

The Financial Health Check: a red / yellow / green read on the 10 checks that decide survival.

Take it free
Part 3 · Coming

Plan Your Outlook

Turn your story and your numbers into a realistic plan for what's next.

Coming soon
More free tools

Quick checks, any time

Standalone tools beyond the series. No login, no cost. More arriving through 2026.

Free · Live2 min

Breakeven Finder

Find the revenue line you must clear every month, then price to beat it.

Take it free
Free · Coming

Pricing Check

Test whether your prices protect the margin you actually need.

Coming soon
Free · Coming

Cash Conversion Cycle

See how long your cash is tied up between paying out and getting paid.

Coming soon
Assessments

When you want an expert in it with you

The free tools show you where you stand. An assessment is the done-with-you version: a Profit Mastery advisor works through your numbers with you.

Paid · With an advisor

Profitability Assessment

$2,500

A deep, done-with-you review of your numbers with a Profit Mastery advisor. In a focused working session we go through your business and your financials together, find where profit and cash are hiding, and leave you with a clear, prioritized plan you can act on. The step to take when you're ready to fix the numbers, not just measure them.

Get the Profitability Assessment
Inside PM Pro

The full financial operating system

Membership connects it all: the deeper tools, benchmarks, live office hours, and the community. Here's what you get. Some pieces are rolling out to members through 2026.

PM Pro

The PM Scorecard

Your live financial scorecard, connected to your books, tracked month over month.

PM Pro

13-Week Cash Forecast

The signature PM tool: spot tight weeks before they become a crisis.

PM Pro

Benchmarks

See your numbers against field-tested benchmarks, with live peer comparisons rolling out to members.

PM Pro

Lending & DSCR Readiness

Know whether your cash flow can comfortably carry new debt before you ask.

PM Pro

Full history & office hours

Every tool saved over time, plus live sessions to work through them with us.

Explore PM Pro Membership
The Profit Move

One money move, every Thursday

Join 22,000+ subscribers getting one useful, plain-English move to put more cash in their business. Free, and worth the open.

Subscribe free